Tanzania's new leader, John Pombe Magufuli, is fast becoming an international and social media sensation because of his no-nonsense approach to being his country's fifth president.
The hash tag #WhatWouldMagufuliDo, for instance, had Twitter enthusiasts share jokes about cost-cutting innovations around day-to-day problems.
Sworn in on November 5, President Magufuli has demonstrated that he wants a government that works for the common Tanzanian, as opposed to public officials that live large at the taxpayers' expense.
He has sacked a senior hospital boss, sliced foreign travel delegations, slashed the budget of a party to inaugurate the new parliament, cancelled national independence celebrations, and banned government Christmas cards - among others. What, he asked, is the use of lavish government parties when Tanzanians are dying of cholera?
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